If you are a professional athlete and you are looking for a manager or company to handle your administrative needs, then you should do due diligence to ensure that you land the right manager. Some of the skills that a good manager must have in order to propel athletes to success include:
A manager should have good people skills so to make interactions with people easier. A manager is the link between the athletes and fans, sponsors and media. If the manager lacks proper people skills, they will struggle to establish a relationship with the athlete. They will also have a hard time approaching potential sponsors and partners to work with the athlete. Simply put, a manager with poor people skills will stagnate the growth of the athlete.
A good manager should be good at both written and spoken communication. They should be able to write press releases for the media and do interviews to benefit the athlete if need be. There will be many moments when the athlete will need to communicate, and it is the role of the manager to fine-tune the message and disseminate it to other people.
Understanding of Digital Marketing
Long gone are the days when managers had to only worry about traditional marketing. Digital marketing is becoming a big force and more people are using digital tools such as social media to get traction. A good manager should understand these digital marketing tools and use them to market the athlete that they are representing.
Proper Negotiating Skills
There will be days when the athletes will be competing against each other in the eyes of sponsors. Since their managers are the ones who represent them when it comes to sponsorship deals, it only makes sense that the manager with the best negotiating skills is the one who will win. Proper negotiating skills means being patient and focusing on the end game without getting distracted.
Good managers for athletics are those who can lead by example. Sometimes, you will have to join the athlete on the track and encourage them to keep moving even when they feel they want to give up. This is only possible if the manager is physically fit and has an understanding of the rules of athletics. They should also be knowledgeable on the tricks some of the best athletes have used to win races.
In today’s world, nobody can progress without having a strong network around them. A good manager will ensure that the athlete they are working with is connected to other athletes and knows what is happening in the world of athletics. This is only possible if the manager develops a strong network including building up media networks.
Being a manager of an athlete means that you will have to travel a lot, adjust to different cultures and expect the unexpected. This calls for flexibility. A good manager is one who is able to adjust quickly to changes. They should also know that there will be days when things will not go as planned.